Part of the Bloggers Handbook Series
SEO Slugs / Permalinks and tricks for WordPress,
WordPress allows you to change the “slug” or permalink of your post so you can pull some SEO juice. Sometimes you may have a title that is creative but may not be the best at attracting the search so you can create a custom URL or “permalink” to make it more search friendly.
The title of any post should be concise, relevant and contain keywords to make it more search engine attractive. Preferably any keywords should appear near to the front of the title as possible. For example “Atlanta Falcons Win Again”. This gets two keywords right at the beginning of the title, drawing people in immediately.