Trendy fashion sites are nothing new, but what might be is the trend in online purchases from those cool fashionable websites.
This fashion website called ‘Nasty Girl‘ has gone from $28 million in revenue from last year, 2011 to a cool $128 million on track for this year 2012. This kind of growth is quickly attracting investments from venture capitalists. They just secured $40 million in Series B funding and they plan to grow steadily as Forbes has called them out at a staggering 10,000%. Nasty girl isn’t the only one cleaning up in VC fund raising, other niche’ fashion websites are doing well. Just Fab raised $76 million in funding.
I’ve noticed an uptick in niche’ fashion websites and their marketing strategies towards their target demographics. They are using edgier tactics along with exclusive offerings through their email marketing blasts which aren’t present visually from their public facing website. I have been using Jackthreads for quite sometime and I am always impressed with their ability to entice my to click through ads in their email blast to their website.